lin-sanity!

the whole lin-chilada.  lin-peccable.  lin-satiable.  those are just a few examples of the fever pitch surrounding jeremy lin’s meteoric rise to full-fledged pop culture phenomenon over the past couple weeks.

in case you’ve missed his story thus far, here’s the abridged version: high school basketball player unwanted by major schools, played at harvard university. no nba teams drafted him in 2010, but he later caught on as a rookie free agent before getting cut twice by teams.  after joining the knicks last december, he got his first chance to start two weeks ago and since then has scored more points in his first five starts than any player in modern nba history.

when his team won six straight games during a one-week span, lin generated more twitter traffic than any other nba player in history.

not to mention, sparking jeremy lin movie rumors.  rumors that he’s got a date with kim kardashian (untrue, btw).  an online word generator.  internet tribute memes.  and spike lee donning lin’s actual high school jersey and poetry slamming new nicknames for him.  could a signature flavor of popchips be that far behind?

from crashing on friends’ couches to capturing the entire country’s attention: he is the quintessential underdog story, and an undeniable pop culture phenomenon unlike any we have seen before.

lin-sanity lives!

valentine’s day re-do. popchips ny style.

did you burn dinner? were the roses wilted before they arrived? balloons deflated? or, did you simply forget about valentine’s day altogether?

well, love is still in the air. and in the bag. introducing all-natural sweet potato popchips. never fried. never baked. popped for your pleasure. with all the flavor and less than half the fat. it’s love at first bite. we’re giving you the chance to share the love for your chance to win a new york city staycation for you and your sweetie!

your staycation prize includes one night in a waldorf-astoria new york suite. the world renowned waldorf-astoria combines elegance with luxurious amenities and services. the art deco property occupies an entire city block of manhattan and the recent renovations have renewed the splendor that has long made the waldorf-astoria an international icon. you’ll also enjoy $100 in spa credits at the guerlain spa located on the property.

we’ll make sure you are checking-in, in style. you’ll be greeted with a complimentary bottle of waldorf champagne and a basket of popchips in assorted flavors.

whether you choose to snuggle in the room or hit the town for the night, uber has you covered with a $100 transportation credit. uber is everyone’s private driver, offering on-demand black car service at the touch of a button.

so what are you waiting for? go ahead, share the love.

pop vp taste test: 2012 grammy edition

“music’s biggest night” could have been renamed “adele’s biggest night” as the 23 year-old swept every category she was nominated in, took home 6 grammy awards, and delivered some of the most humble, heartfelt (and short!) acceptance speeches in recent memory. singing song of the year, “rolling in the deep”, she brought the house down just months after throat surgery, with no pyrotechnics, no fake pope, no glow sticks, no raw meat, just raw talent and passion.

not that the men were to be outdone. bruno mars delivered one of the evening’s highlights in an energetic performance of “runaway”, invoking old school flavor reminiscent of james brown, morris day and chuck berry.

in what could have been a throwaway introduction to taylor swift, newcomers civil wars made their mark, impressing with their talent and a little comedic timing.

jennifer hudson’s tribute to whitney houston was heartfelt, generous and fitting.

the future of pop music is in great hands.  bravo!

new flavor exclusive: thai sweet chili

new thai sweet chili & sweet potato popchips pop into Cost Plus World Market.

an exotic fusion of sweet and spicy (passport not required), new thai sweet chili popchips are now exclusively available at Cost Plus World Market. and speaking of our sweet new bags, sweet potato popchips are also popping into World Markets everywhere, just in time for valentine’s day!

so what are you waiting for? take yourself, your taste buds, and your valentine over to your nearest World Market for what’s sure to be the start of a long, delicious relationship together.