did i ever think i’d have a revelation about pop culture while sitting under a grizzly bear’s junk? uh, that would be no. however…
after brief introductions, i took a seat under a giant bear painting in ashton’s office and then he asked me, “so, what is pop culture? what makes something pop?” whoa, hey guess we’re skipping the whole “where you from?” small talk and getting right to it. trying not to sound super-lame i aimed for something simultaneously witty, casual and insightful. failed. his energy was intense, even intimidating, as he spoke with passion about taking a stand in pop culture.
i had never analyzed what makes something pop, or what draws the public’s attention, i’ve focused on what i’ve needed to do to get and keep a job. small thinking predicated on necessity, but here was ashton kutcher asking me: “what are you passionate about?” and “what is it that you want to say?” whoa. a direct challenge to dream bigger, just like the sign outside his front door. this is the job.
he explained that he doesn’t want reporting on pop culture, but that he and popchips are interested in making pop culture. looking at it differently than what we’ve already seen. dude. that’s a real tall order. sweet. this year is going to be an adventure.
so, off we go…into the exploration of what pop culture is, and i’m happy to invite you along…just as soon as i get out from under this grizzly bear’s junk.