guest blogger: stephanie m., regional marketing manager, pacific northwest/vancouver bc
hi! my name is stephanie, and i’m the proud and honored to be chosen as popchips’ april ‘popstar’ of the month!
here at popchips, a big part of our our company culture is giving back to causes we believe in. each month, an employee is honored as a “popstar of the month,” and (in addition to scoring a really cool trophy) empowered to donate $1,000 to their charity of choice. not only is this a great way to recognize the hard work, passion, and dedication of individuals that make up our company – it’s also a great way to see what organizations and causes are near and dear to each co-workers heart; and allows you to know and understand people on a different, more human level.
so i bet you want to know what charity i chose, right?! i’m getting there…
since watching the movie FOOD INC., i’ve been inspired and fascinated by the impact that food, and the business of food has on our society. growing up in the midwest and having ‘farm fresh’ and ‘free range’ food my entire life (my uncle owns a farm) – i never gave much thought to ‘where’ my food was grown, or ‘who’ was growing it; it was just there. but as i grew older, and lived in bigger cities where these labels are seen and used as a premium in selling and marketing items – it really put it in perspective that not everyone is in control of their food sources, or choices. the film also does an amazing job at bringing to the forefront the impact that food has on our society. land must be maintained for growing crops and animals. doing this in a humane and ethical manner means higher prices at the grocery store; and in an economy that demands bigger, cheaper, quicker – these two hardly (if ever) go hand in hand. pesticides, herbicides and fertilizers are added to make plants more robust and increase the likelihood that a farmer can harvest a good crop to feed not only his family but hundreds of others – and animals grow bigger and quicker with the ‘help’ of growth hormones and scientific feed. and that is just the tip of the iceberg. if you haven’t seen the film, i highly encourage you to watch it.
the film doesn’t support any one charity or cause. what it does do is list a plethora of ways that we can all get involved. one of those ways is to support farming practices that are good for animals, humans, and the planet. for this reason, i chose to donate to my local chapter of the humane society. as part of their mission statement, the humane society “seeks a humane and sustainable world for all animals—a world that will also benefit people. they are america’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond.”
you can find out more about the organization, and find your local chapter at: http://www.humanesociety.org
when I was growing up, i never thought or intended to be working in the consumer packaged goods industry. however, i’ve somehow managed to work for some pretty amazing brands. brands that not only fulfill a desire or a need; but brands that are striving changing the world for the better – one bag or bottle at a time.
“be the change that you wish to see in the world.” ―mahatma gandhi