what are popchips?

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how we pop
think popped!
never fried. never baked.

naturally delicious and healthier. that’s popchips. when they said it couldn’t be done, we raised the snack bar. how do we do it? well, first, let's talk about how we don't do it. we never fry our chips. that just puts a lot of stuff in there that we could all do without. we never bake our chips either. that just takes a lot of flavor out, which, as snackers, we simply can't do without. so we came up with a chip like no snack aisle has seen (or taste bud has tasted). thanks to the magic of popping, we found a way to pop all the flavor in, while keeping fake stuff and at least half the fat of regular flavored chips out.



the magic of popping.

popping is a way of making our naturally delicious chips. we start with the finest ingredients, add a little heat and pressure, and pop! it's a chip. all that’s added is a flavorful blend of seasonings to create taste-bud popping flavors that appeal to the whole family. pop open a bag of popchips and try for yourself. everybody has a favorite. or two.



naturally delicious. nothing fake or phony.

our pledge: no fake colors, no fake flavors, no preservatives, no fluorescent orange fingertips, and no wiping your greasy chip hand on your jeans. no, really. we only use ingredients you can feel good about eating. and we leave out the bad stuff, like hydrogenated oils and msg, that give snacking a bad name. because popchips have no preservatives, make sure to get a good chip clip after opening the bag to keep our popped chips fresh. or better yet, just eat them all at once.







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